![]() In the external internal matrix (IE), it is known that CV Patlapan Mandiri Primafood Semarang is in a business growth phase. use strengths to take advantage of opportunities, take advantage of opportunities to overcome weaknesses, use strengths to avoid threats, and minimize weaknesses and avoid threats. Based on the results of IFAS and EFAS, it can be seen that the total value for IFAS is 3.145 while the EFAS result is 2.778. ![]() And the last stage is to use the SWOT Matrix and internal - external (IE). The input stage uses an internal factory analysis summary (IFAS) matrix and an external factory analysis summary (EFAS) matrix. David concept, namely through the strategy formulation stage, namely the input stage and the matching stage. ![]() The data analysis technique used the Fred R. This research uses data collection techniques by means of interviews and observations. This research was conducted with the aim of finding out what marketing strategies are suitable for WarungSpecial Sambal in 2019. ![]()
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